How We Reduced Page Load Times by 70%

We recently custom-built an awesome-looking WordPress website that was a huge upgrade in quality from what the client had previously. Unfortunately, the high-quality images and functionality were taking at least 8-10 seconds to fully load. In today’s competitive market of limited attention spans and SEO rankings, 8-10 seconds is much too long.

To ensure an upgrade in website speed, we analyzed the site, identified the bottlenecks, and implemented a variety of changes, resulting in a final load time of 2-4 seconds: a reduction averaging 65-70%!

Want to know how we did it? Keep reading!

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Custom WordPress Plugin Development: Do the Impossible

There are over 50,000 free and premium plugins available to extend the functionality of your WordPress site. Handling everything from slideshows to security, from contact forms to integration with third-party software (and much more!), these plugins take a great platform to an even higher level.

But even with such an enormous number of options on the market, there are still times when you can’t find the perfect plugin to suit your needs.

Sometimes you envision a specific feature on your website and yet can’t find a plugin that will accomplish exactly what you want. Maybe you can find a plugin with the right functionality, but it uses the wrong design, or vice versa. Maybe the customization options are too limiting – or too overwhelming! Maybe it’s too hard to set up, or doesn’t work with your site at all.

In those cases, what do you do?

You could decide to just throw in the towel, forget whatever you had envisioned, and settle for something less ideal. Or skip the idea altogether. But where’s the fun in that?

Or, you could tell your web developer, “just make it happen!” And he/she can turn your dreams into reality by creating a new original WordPress plugin that specifically accomplishes what you want it to.

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7 Free & Essential WordPress Plugins for Small Business Websites

You may already have a small business website, or you may be looking to get one redesigned (if so, we can help!). If the site you currently own runs on WordPress, or if you’re looking to move your website to a WordPress-based one, then you should know about plugins.

What are WordPress Plugins?

Simply put, a WordPress plugin is a sort of software that can be added to a WordPress website, which will then execute certain functions to extend functionality or add new features to your WordPress-based website.

Why Do I Need To Use WordPress Plugins?

Synthesis summarizes the answer to this question nicely by noting, “The key to effective use of plugins is to deploy them only from properly vetted sources, and only when necessary. Plugins should solve a specific problem or provide an essential function. They should not indulge our vanity or our desire for a “shiny new object”.”

So, it’s best to get plugins that handle large, complicated tasks, as opposed to simpler ones that will just clog up your storage space and bandwidth (therefore, slowing down your site).

That being said, we have for you seven must-have plugins for your small business website and why you should get them. Read more

Creating A WordPress-Powered Customer Portal Website

Many small businesses (and their customers) would benefit from evolving their website from a one-way informative/brochure presence to a more robust, interactive customer service engine. The idea of a customer portal feature on a site is appealing – but the thought of implementing one can also feel daunting.

Businesses on the road to building an effective customer portal on their website are prone to 2 major potential wrong turns: either (a) choosing an off-the-shelf solution that is costly, hard to use, and too generic to meet their needs, or (b) opting for an extremely expensive completely custom solution.

Get a powerful, feature-packed, customizable WordPress customer portal starting from $500/year


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Got questions?

But we know a better way: semi-custom CMS-driven customer portals built on a foundation of our hero, WordPress. Are you thinking WordPress is just a blogging tool for people with too much time on their hands? Or a nice little website builder that can’t do any heavy lifting?

Think again. We have used WordPress as the backbone of powerful custom portals, saving clients migraines and thousands of dollars in the process. Read more

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