You may or may not have heard about digital identities, but you probably already intuitively know what makes up one.
What is a Digital Identity?
Think of a digital identity like you would your own real-life identity: it’s a collection of information that represents who you are, in this case, as an online entity.
Whether it’s a company, an organization, a brand or a person, a digital identity encompasses all of the things on the web that add up to who you are, including social media accounts, websites, Wiki information and more.
So why is it important to manage your digital identity? Well, like I said, it’s who you are.
If you’re a growing business, but you don’t have a website, think how that affects your digital identity. If you’re a large corporation, yet your Facebook page is practically inactive, how do you think your identity is impacted?