Want specific data captured? Create custom events in Google Analytics to track the valuable actions users take on your website.
We’ll take it as a given that if you have your own website (or manage a website), you’re already familiar with the awesome amount of useful data provided by Google Analytics. It’s an unsurpassed tool for collecting and analyzing user data, providing you with the necessary intel to really make your site work for your business. Most website owners are familiar with Google Analytics’ basic tracking metrics, such as:
- New Users
- Search Query (what users search for on the site)
- Landing Pages
- Average Session Duration
- Bounce Rate