How to create custom events in Google Analytics

Want specific data captured? Create custom events in Google Analytics to track the valuable actions users take on your website.

We’ll take it as a given that if you have your own website (or manage a website), you’re already familiar with the awesome amount of useful data provided by Google Analytics.  It’s an unsurpassed tool for collecting and analyzing user data, providing you with the necessary intel to really make your site work for your business. Most website owners are familiar with Google Analytics’ basic tracking metrics, such as:

  • New Users
  • Search Query (what users search for on the site)
  • Landing Pages
  • Average Session Duration
  • Bounce Rate

While all of this information is obviously very useful, it only scratches the surface of what Google Analytics is capable of providing — and most importantly, this general data doesn’t capture anything that may be more specific to your own site and your own business goals. Read more

5 Advantages of Hiring an SEO Agency Vs. In House

SEO Agency vs. In House: The decision might be easier than you think.

Businesses today need to have an online presence now more than ever.  Online advertisements, social media, email marketing, and user friendly websites are as important as magazine ads, newspaper ads, and letters were 25 years ago. More and more businesses today need digital marketing experts in place that understand all of the ins-and-outs of Search Engine Optimization. So which is better: hiring an SEO Agency to handle all of your search engine optimization needs, or creating a team from within your own ranks?

We’ve assembled a few reasons as to why you should consider hiring an SEO Agency vs. In House: Read more

Let's Begin Your Ascent

Pin It on Pinterest