How We Reduced Page Load Times by 70%

We recently custom-built an awesome-looking WordPress website that was a huge upgrade in quality from what the client had previously. Unfortunately, the high-quality images and functionality were taking at least 8-10 seconds to fully load. In today’s competitive market of limited attention spans and SEO rankings, 8-10 seconds is much too long.

To ensure an upgrade in website speed, we analyzed the site, identified the bottlenecks, and implemented a variety of changes, resulting in a final load time of 2-4 seconds: a reduction averaging 65-70%!

Want to know how we did it? Keep reading!

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Custom WordPress Plugin Development: Do the Impossible

There are over 50,000 free and premium plugins available to extend the functionality of your WordPress site. Handling everything from slideshows to security, from contact forms to integration with third-party software (and much more!), these plugins take a great platform to an even higher level.

But even with such an enormous number of options on the market, there are still times when you can’t find the perfect plugin to suit your needs.

Sometimes you envision a specific feature on your website and yet can’t find a plugin that will accomplish exactly what you want. Maybe you can find a plugin with the right functionality, but it uses the wrong design, or vice versa. Maybe the customization options are too limiting – or too overwhelming! Maybe it’s too hard to set up, or doesn’t work with your site at all.

In those cases, what do you do?

You could decide to just throw in the towel, forget whatever you had envisioned, and settle for something less ideal. Or skip the idea altogether. But where’s the fun in that?

Or, you could tell your web developer, “just make it happen!” And he/she can turn your dreams into reality by creating a new original WordPress plugin that specifically accomplishes what you want it to.

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Landing Page Design Best Practices: How to Make a Perfect Lead Generator

Before you spend a dime on PPC, spend some time… building an Effective Landing Page

While it takes a perfect combination of many factors from keyword research to bidding strategies to ad content to build a successful Pay-Per-Click (PPC) campaign, they ultimately live & die with the landing page itself. When you’re paying for someone to see something, you’d better make sure they’re seeing something GREAT.

So how do you go about creating a landing page that reaches its maximum potential & makes it rain leads… how do you build your perfect landing page?

Aren’t you glad we’re here to tell you?

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HubSpot Website Redesign: A Step-By-Step Checklist to Build Your Lead Generating Site

If your website is visually or functionally out of date, doesn’t accurately reflect who you are as a company, isn’t visible in search rankings, or isn’t converting enough leads, it’s likely time for a redesign.

HubSpot is one of the most well known & well regarded platforms to help companies succeed with their online marketing, but many companies aren’t aware that HubSpot is also a great option as a platform to host a redesigned website. It provides absolute creative flexibility for the design process and a number of powerful tools to manage the site behind the scenes. And best of all, the site will integrate completely with Hubspot’s marketing automation tools. Read more

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